So that kind of folded into our mantra for the line. “We intentionally created looks that were accessible, that were inspiring that Black girls could look up to. “There are tons of girls out there that look at celebrities, specifically Gabrielle, and want to emulate the things that she does,” Sims explained. Two priorities for the duo were making the product line with natural ingredients and buying back ownership to make the brand Black-owned and Black-led-which they also did. Quite frankly, we were marketing way too wide.”Īfter three years of whipping up formulas in the kitchen with Larry to grow her hair back-which she did-Union was ready to regroup and go back to drawing board with the line. We were sold in stores that are not widely accessible to our audience. I felt very inauthentic and I was also humiliated and depressed because my head was bald.
“Our investors at the time did not want to wait for my hair to grow back so I could use my own hair as I talked about these products and so I was forced into wigs and hair clips and I just felt like a fraud.
“It just put me in a terrible position,” she tells ESSENCE. Union originally launched the line back in 2017, but unbeknownst to most, it was right at the time when she suffered massive hair loss due to several rounds of IVF.
0 kommentar(er)
